Now I’ve gone and done it…
Against all of the advice I give my colleagues and friends and all of the advice I’ve ever been given – I’m changing the topic of my blog, slightly. Okay, a lot. Normally, I would say, pick a subject...
View ArticleFacebook for Brands
Facebook has become a primary means of communicating with customers. Everything from deals and discounts to “crisis communications” like store closings and apologies. Brands big and small have a...
View ArticleWrite me a letter for a chance to win a Netbook
I know you’re all going to be surprised, but I’m having a Twitter contest. Now that you’ve picked yourself up off the floor, it’s not what you would think of as a traditional Twitter contest. I don’t...
View ArticleResults of my Netbook Contest
The moment you’ve all been waiting for (almost), I’ve decided that I’m probably not going to receive any more letter for my netbook contest. The results are definitely a surprise to me. Over the...
View ArticleMy post on the 3six5
I had the great opportunity to visit the 434th Air Refueling Wing yesterday. I will be putting together a complete blog post after I move into my new apartment. In the meantime, I took the...
View ArticlePromotion is a reality people! Accept it or move to a shack in the mountains.
I recently read a tweet from someone I have a lot of respect for, granted it was a re-tweet from someone else. The whole thing has been sticking in my mind for almost 2 weeks. The message was: “Folks...
View ArticleI’m joining Zeno Group
I’m very excited to announce that I have accepted the position of Vice President of Social Media Marketing for Zeno Group. I have worked with Zeno on a number of social media projects at Sears and I...
View ArticleWhy do the loudest complainers always get the best customer service?
I experienced some really kick ass customer service this past weekend at the North Michigan Avenue Apple store. Why? In this particular case it wasn’t because I complained loudest – although I’m sure...
View ArticleShould you be reading this right now?
Don’t you have some real work to do? Probably. Instead you’re reading this blog, tweeting, texting, instagraming, viddying, Facebooking, pinning and so on. In the age we live in, it’s important that...
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